THE DIGITAL EDG ADVANTAGE
We layer our unparalleled first-party healthcare data over campaign-specific third party data or content to create the most effective results available – so you reach the right people at the right time! We target with intelligence to optimize your spend.
PHYSICIAN TARGETING
Over 75 HCP Specialty Categories and 12 Hospital Service Categories.
We have a verified database of over 4.4MM HCP’s in the United States, offering the ability to connect with your target physicians directly with zero wastage. Because every US physician is required to have an NPI number, this tactic allows us the ability to reach any physician by specialty or sub-specialty. We can list match client provided target HCP lists if they are provided, or use our database to target physicians across the US or by state if a list is not provided.
We can reach key HCP’s via 3rd party data targeting segments for physicians on select B2B/lifestyle sites, which is a highly focused way to reach your target physician and an effective strategy to increase market penetration. Data Targeting can target physicians and specialists such as PCP’s, Dentists, Cardiologists, etc, and can be executed on the national, state, and DMA level (note: avails on smaller DMA’s and zip codes will vary).
CONDITION TARGETING
We are able to target over 128MM patients based on the conditions they have. This condition targeting happens through script targeting. Tactic: Rx Scripts Targeting to users in treatment and recently diagnosed with 200+ DTC Condition Categories.
